Executive/Higher Executive - Branding and Marketing (E-commerce and Retail Management) (ERM-039)

Job Function

Omni-Channel Retailing (OR)

Job Summary

The Higher Executive – Branding and Marketing (Omni-Channel Retailing) provides both strategic and operational leadership in developing and executing branding and marketing strategies across online and offline channels. This role drives brand equity, customer engagement, and business growth through innovative, data-driven, and customer-centric initiatives.

He/She leads the end-to-end development and delivery of branding solutions, from market research and consumer insights to campaign design, execution, and performance analysis. This includes implementing brand management tools, leveraging technology platforms, and applying advanced analytics to monitor KPIs, optimize marketing spend, and personalize customer experiences.

He/She oversees omni-channel marketing integration, ensuring consistency in brand messaging across physical retail environments and e-commerce platforms. The role also involves managing creative direction, content development, and cross-functional collaboration with marketing, retail, and technology teams to deliver impactful campaigns aligned with business objectives.

The Higher Executive – Branding and Marketing (Omni-Channel Retailing) is also responsible for championing innovation and digital transformation, adopting emerging technologies such as AI, automation, and predictive analytics to enhance marketing capabilities and deliver seamless customer experiences. By fostering strong stakeholder relationships and driving continuous improvement, he/she ensures operational excellence, strengthens customer loyalty, and positions the brand for sustainable growth in a competitive retail landscape.

Analytical, resourceful, and collaborative, the Higher Executive exercises sound judgment and strategic foresight to make independent decisions that align with organizational goals, market trends, and evolving consumer behavior.

Job Responsibilities/Key Tasks(External)

Marketing & Branding Strategy and Development
•Conduct market research and refine brand strategies based on consumer insights and competitive analysis.
•Develop and implement brand guidelines and multi-channel marketing plans to ensure consistent messaging and achieve sales targets.
•Utilize brand management tools and analytics platforms to monitor KPIs and optimize branding initiatives.

Retail & eCommerce Operations
•Lead omni-channel marketing campaigns integrating online and offline retail experiences.
•Oversee in-store merchandising and collaborate with IT and retail teams to enable personalized marketing through data integration.
•Ensure branding guidelines are consistently applied across marketing and sales campaigns.

Analytics and Insights
•Implement analytics frameworks using tools like Google Analytics to monitor key metrics and apply customer segmentation with predictive analytics to optimize marketing spend and tailor strategies for improved engagement
•Analyze real-time feedback from retail, mobile, and social channels to derive insights for personalized strategies.
•Present actionable insights and recommendations to senior leadership using data visualization tools.

Content and Creative Direction
•Oversee development of engaging content across all channels and manage creative partners.
•Drive transparent communication with consumers through events and social media platforms.

Customer Engagement and Retention
•Develop loyalty programs and personalized marketing strategies using AI and predictive analytics.
•Monitor engagement and refine campaigns based on data-driven insights.

Budget Management
•Manage marketing budgets, monitor ROI, and prepare performance reports for senior leadership.

Innovation and Trends
•Stay updated on industry trends and lead digital transformation initiatives to enhance omni-channel capabilities.

Partnership and Stakeholder Management
•Build strong relationships with internal teams and external partners to align marketing strategies with business objectives.

Cross-Functional Collaboration
•Ensure integrated marketing support for product launches and retail initiatives through collaboration with multiple departments.

Job Requirements

• Strong commercial acumen with a customer-centric approach.
• Commitment to continuous learning and professional growth.
• Collaborative team player who fosters a positive and supportive work environment.
• Ability to work with urgency and maintain consistent follow-through on deliverables.
• Comfortable thriving in a fast-paced and dynamic setting.
• Excellent written and verbal communication skills, with the ability to communicate clearly and openly.
• Proven experience in managing and negotiating with multiple vendors while balancing expectations.
• Outstanding organizational skills and the ability to prioritize effectively under pressure.
• Proactive in building and nurturing strong internal and external relationships and partnerships.
• Skilled in managing multiple tasks, meeting deadlines, and taking ownership of problem-solving.
• High emotional intelligence, patience, and active listening skills.
• Open to constructive feedback and willing to challenge ideas in a positive manner.
• Continuously seeks opportunities for efficiency improvements, shares best practices, and recommends process enhancements.

Professional Qualifications & Relevant Experience

• Bachelors degree in marketing, Business, Communications, or a related field is required. 

• Professional certifications (e.g., Google Analytics, Salesforce certifications) is an advantage. 

• 3–5 years of relevant experience in retail marketing, brand management, or retail operations, with demonstrated exposure to both e-commerce and physical retail environments.

• Proven track record of managing successful campaigns and retail projects is preferred. Experience in the apparel/footwear or FMCG sectors, or even military/protective gear, would be beneficial for understanding product nuances